The biggest trend in athletic footwear has been announcing the production of a 3D printed shoe. All the giants have announced the shift into 3D printing their footwear, with Adidas AG(ADR)(OTCMKTS:ADDYY) Futurecraft 4D, Nike Inc (NYSE:NKE) SuperFly FlyKnit, Under Armour Inc (NYSE:UAA) The Architect, and New Balance’s Zante Generate.
Chinese athletic footwear company Peak Sport Products Co., Limited (HKG:1968) has followed suit, after announcing its own 3D printed shoe in Beijing on May 8th. The shoe is named Future and will retail for $188 in China, far lower than any of the other shoe manufacturers 3D printed models that have gone on sale.
“The Future sneakers are the newest achievement brought by Peak Sport’s innovative strategy. Our target is to build Peak Sport into the most international, professional and innovative sports brand in China,” said Xu Zhihua, the general manager of Peak Sport at the launch. “Peak Sport will continue technology innovation and keep producing professional sports products. Peak Sport will strive to become the leading sports brand in China and go international.”
It is clear that 3D printed shoes are indeed the future. Adidas announcement of the first mass produced 3D printed shoe with its FutureCraft 4D release has created a lot of mainstream and media interest in this trend, allowing many manufacturers to now produce their shoes in the US as opposed to Asia.
The excitement behind 3D-printed shoes is multifold; not only does the technology cut down production time significantly, but it allows for extreme customization. Currently, when a brand makes a mass-market shoe, millions are produced for one type of foot, no matter the weight or dimensions of the consumer. However, now technology is able to address and customize regions of the shoe unlike ever before.