While the major players in the footwear industry have all announced their intention to move towards 3D printing shoes, it was Adidas AG(ADR)(OTCMKTS:ADDYY) latest announcement that will move the industry forward quicker than anyone had anticipated.
It has been less than two weeks since Adidas has announced their first mass market 3D printed shoe- the Futurecraft 4D. Since the announcement, the shoe and the 3D printing industry has gotten considerable media attention, solidified the notion that shoes may be the first consumer product to bring light to how the 3D printing industry can revolutionize manufacturing.
The Futurecraft 4D features a midsole unlike anything we have ever seen, made possible by a partnership with Carbon 3D, a VC-backed Silicon Valley startup has pioneered revolutionary new Digital Light Synthesis technology.
Through programmable liquid resins, we can generate properties that here before have not been possible up until this point. Today, marks a significant impact in where digital is really impacting the manufacturing sector more broadly, where one can make un-makeable things, which is what the FutureCraft 4D shoe is all about, said Carbon CEO Joseph DeSimone at the products unveiling.
The Futurecraft 4D has been able to cut down the production of a shoe from tens of hours, to tens of minutes according to DeSimone. Eventually 3D printed shoes will be fully customizable to the individual wearers specifications, revolutionizing shoe manufacturing as well the wearers experience.
(Adidas athletes Eric Berry – Kansas City Chiefs Safety & Tori Bowie – Olympic Gold Medalist in attendance at the product launch)
While Nike Inc (NYSE:NKE) and Under Armour Inc (NYSE:UAA) have both released their own 3D printed shoe, Adidas appears to be far beyond the other manufacturers with their technology. Sneaker industry guru Matt Powell of NPD group confirmed this notion.
Got to see Adidas Futurecraft 4D technology last night. Adidas is on top of its game in terms of tech and manufacturing. #leadership
— Matt Powell (@NPDMattPowell) April 7, 2017
While only 300 pairs were released, Leverage Equity was lucky enough to receive a pair, the company plans to release 5,000 pairs for sale in the second half of 2017, with plans to launch 100,000 pairs for sale by 2018.