It’s no doubt, 2016 was the year of Snapchat. We accurately predicted that 2016 would be Snapchat’s year and judging by the explosive growth the company experienced and Snapchat filter usage we have seen on social media, we feel confident that this certainly was the case.
Snapchat’s parent company Snap Inc. filed its IPO confidentially with the SEC, as companies with less than $1 billion in annual revenue can do so under the JOBS act.
The IPO could value the social media giant at $20-25 billion. Snap Inc.’s offering could take place as early as March of next year.
With over 235 million users and 150 million daily active users, Snapchat has one of the least intrusive monetization plans in place with its advertising strategy. The company is projecting $1 billion in ad revenue in 2017, up from an expected $250-350 million in 2016.