Nike Looks to the Future with Latest Signing

Nike has announced it has signed up coming rookie Ben Simmons to one of the largest rookie endorsement contracts ever.  Simmons announced today that he has taken an offer to endorse Nike, turning down a reportedly even larger offer from Adidas.

Nike looks to shakeoff the dissapointing performance from its signature athletes Durant who gave away a 3-1 lead in the Western Conference Finals to Under Armour’s Steph Curry, and Cleveland’s brutal 33 point loss in the NBA Finals .

Many have speculated that it is Simmons relationship with LeBron James that led the in coming rookie to sign with the swoosh. Simmons is a 6-10 Forward from Australia who played one year at LSU before declaring for the NBA draft.  Simmons is expected to be the top pick in the upcoming draft.