Nike’s E-Commerce business is a key factor moving forward as the second quarter saw the company enter three new direct-to-consumer markets: Canada, Switzerland, and Norway. The company plans to reach Mexico, Turkey, and Chile in 2016. E-commerce sales are expected to reach $7 billion by 2020. To put that into perspective, one of Nike’s key competitors, Under Armour, plans to reach $7.5 billion in total revenue by 2018. Nike has an ambitious plan to reach $50 billion in revenue by 2020.
The company’s stock has been performing very strong, up over 37% year-to-date (YTD). 2015 saw the company has increase its dividend for the 14th year consecutive year, announce a 4-year $12 billion dollar stock repurchase program, and is anticipating a 2-1 stock split.